Marketing Management Debates - 1421 Words

Chapter 10 Brand extensions Good or Bad: Brand extensions are a good business growth strategy as it allows the company to organically grow revenue. However, extensions must be carefully evaluated and chosen to ensure that the related affect is what is expected. For example, the company needs to make sure that any extension to the brand supports those brand elements or attributes that customers associate with the brand. Any product extensions that conflict, deteriorate or dilute the brand. Brand extensions can be a profitable business growth strategy by associating the new product with the existing strong brand that the company has developed. For example, Nike started out as a running shoe manufacturer. They built their brand†¦show more content†¦Chapter 9 To develop an effective positioning, a company must study competitors as well as actual and potential customers. Marketers need to identify competitor’s strategies, objectives, strengths and weaknesses. Developing a positioning requires the determination of a frame of reference—by identifying target market and the resulting nature of the competition—and the optimal point of parity and points of difference brand associations * optimal point of parity and points of differentiation; that points of differences are associations and are strongly held and favorably evaluated by consumers; the key to competitive advantage is relevant brand differentiation; emotional branding is becoming a way to create product and brand differentiation: brand stories are growing in importance as are brand journalism, and cultural branding. 3 C’s of positioning: * Be Crystal clear: * Be Consumer based: * Be relevant and credible to the consumer * Write in consumer language and from consumers view point * Be Competitive: * Be distinctive * Focus on building brand elements into powerful discriminator * Be persuasive * Be sustainable Attributes and benefits: * Functionality and price: products and/or services with many features but at a low price— computers, automobiles, home appliances. †¢ Ease and completeness: products that are easy to use andShow MoreRelatedThe Interface Between Marketing And Management775 Words   |  4 PagesThis week I found an article in the Journal of Strategic Marketing. This journal publishes paper on key aspect of the interface between marketing and management. It also identifies long terms objectives and strategies for companies to bridge the disciplines of marketing and management. The article was written by a team of authors: Charles Blanksona, Kirsten Cowana, John Crawforda, Stavros Kalafatisb, Jaywant Singhb and Stanley Coffiec in October 2013, by Taylor Francis Online. Between theseRead MoreBehavior Of Rural Consumers Towards Mobile Phones Essay2136 Words   |  9 Pagesbe prepared for a long haul. Short term efforts may not deliver the desired results on a sustained basis in rural areas. A debate continued for a long time amongst the Indian marketers on the justification for the existence of the distinct disciplines of rural marketing. Consequently, two schools of thought emerged. The first school believed that the product/services, marketing tools and strategies that are successful in urban areas, could be transplanted with little or no modification in rural areasRead MoreIs Service Marketing Different Form Product1442 Words   |  6 PagesName: Marcus A. Cyrus Topic: MARKETING DEBATE—Is Service Marketing Different From Product Marketing? MARKETING DEBATE—Is Service Marketing Different From Product Marketing? Marketing is the process of communicating the value of a product or service to customers. In addition, marketing might sometimes be interpreted as the ability of selling products and services. As the term Marketing may replace Advertising it is the overall strategy and function of promoting a product or serviceRead MoreA selective Annotated Bibliography on Convergence and Divergence1577 Words   |  7 Pagesstandardized global strategy checklist in order to differentiate the products in need of standardization or adaption within the global market. The article is divided into four parts. First part focuses on the traditional perspective on international marketing strategies focusing on the dichotomy between standardization and adaptation. The second part examines key assumptions underlying the philosophy of global standardization. The third part focuses on the constraints to implementation of global standardizationRead MoreStandardization in International Marketing Strategy Is Doomed to Failure: Literature Review and Methodological Critique1577 Words   |  7 PagesStandardization in International Marketing Strategy is doomed to failure: Literature review and methodological critique. The literature on standardization of international marketing strategy has rapidly increased in amount since Levitt (1983) suggested the main concept that business strategies and their influences on firm performance should be universal through national markets which are very much alike culturally, economically and politically, in spite of limited empirical evidence focusedRead MoreIs Marketing Art or Science1647 Words   |  7 PagesMarketing has defined as â€Å"a social and managerial process whereby individuals and groups obtain what they need and want through creating and exchanging products and value with others† (Kotler, P. Armstrong, G., 2001, p. 6). â€Å"Marketing is the anticipating, management, and satisfaction of demand through the exchange process. It involves goods, services, organization, people, place, and ideas.† (Evans, R. Berman 2007, p. 7). It might never arise to manager that they could be accountants or CFOsRead MoreUnit 3-Business Studies Level 31729 Words   |  7 PagesRSA Academy BTEC Nationals in Business (Level 3) (September 2010 onwards) Unit 3: Introduction to Marketing |Route: |BTEC Level 3 Certificate Diploma | |Unit code: |Y/502/5411 | |QCF Level 3: Read MoreMarketing and Activity1429 Words   |  6 PagesRevision for marketing: Topics 1 Activity 1.1 Why is understanding customers wants so critical for marketers? How are the concepts of value and satisfaction related to each other? Explain the differences between transactions and relationships. Activity 1.2 Now apply the issue discussed in Activity 1.1 to the following questions. Consumers usually choose from a tremendous variety of products and services to satisfy a given need or want. Consider your need for nourishment. How does thatRead MoreMarketing Debate Essay1061 Words   |  5 PagesIs Consumer Behavior More a Function of a Person’s Age or Generation? MKT 6661 Strategic Marketing Management Troy University Introduction A heavily debated issue between marketers is what drives consumer behavior? There are two noted positions in this debate, one that believes that age differences are the deciding factors of a consumer’s wants and needs and others make the case that cohort and generation effects are better suited to uncover the consumer’s desires. Marketers have a majorRead MoreLogistics And Marketing : Friends Or Enemies?950 Words   |  4 PagesLogistics and Marketing – Friends or Enemies? The Recent acrimonious debate has focused on the argument of whether logistics and marketing is friend. Marketing is defined as the management processes of individuals and groups create the demand and meet the demand. (Kotler et al. 2013). Converse (1954) made a speech at twenty-sixth Boston Conference on distribution. He claims that the process of selling goods and the process of satisfying consumer’s needs is closely related to logistics. Christopher

The Suffering of the Jews in the Holocaust - 1057 Words

After World War II ended on September 2, 1945 many Jews who were persecuted, were left with no family, possessions, or most importantly their homes. This lead to a great conflict of where they would live and with a push from German officials they were encouraged to emigrate. The Israelis needed a safe place to rehabilitate from the holocaust and deserved to reclaim their once homeland, Israel. Since the Jews were left homeless after World War II they have a right to reestablish Israel. â€Å"The suffering of the Jews in the Holocaust†¦ The United Nations decision to carve out a Jewish State was motivated in large part by sympathy for the devastation inflicted on European Jews† (Guardia 155). â€Å"Palestinians have usually regarded the holocaust†¦show more content†¦This not only caused Jews to be left homeless but so were the Palestinian people. Their superiority put them in a state of mind where it was either their land, or no land. However the Arabs did not care. They would rather live in the camps than have to share land. The Jews biggest advantage to win the war was the fact the Palestinians could not come together in unity. Since 1948 Arab leaders have approached the Palestine problem in an irresponsible manner. They have not looked into the future. They have no plan or approach. They have used the Palestine people for selfish political purposes. This is ridiculous and, I could say, criminal. - Jordans King Hussein, Associated Press, Jan 1960 (Middle East Refugees). The Arab National Committee of Haifa, told to the Arab League, quoted in The Refugee in the World, by Joseph B. Schechtman, 1963 ...our city flourished and developed for the good of both Jewish and Arab residents ... Do not destroy your homes with your own hands; do not bring tragedy upon yourselves by unnecessary evacuation and self-imposed burdens. By moving out you will be overtaken by poverty and humiliation† (Middle East Refugees). The Israelis had leadership. They knew a conflict was coming and united together. The Palestini ans on the other hand acted impulsively, destroyed their own homes, and did in fact bring poverty and humiliation on themselves. After the war these Jews did get to reclaim their homeland. Even though they won the war the conflictShow MoreRelatedEssay on The Era of Suffering: The Holocaust915 Words   |  4 PagesThroughout the Holocaust, Jewish people suffered in numerous and various ways. Jews suffered as a part of the Nazi plotted â€Å"Final Solution.† The Final Solution was a plan during  World War II  to systematically exterminate the  Jewish people  in  Nazi-occupied Europe. This resulted in the most deadly phase of  the Holocaust, the destruction of Jewish communities in continental Europe. The leader of the Nazi regime was Adolf Hitler, who believed there was a perfect race, which was the Aryan race (Bohm 4)Read MoreEssay on The Holocaust1099 Words   |  5 Pages The Holocaust The first research in the late 1940s and early 1950s focused on the Jewishness of the Holocaust. Called the Final Solution by the Germans, it was the object of two pivotal studies, both of which had the Jews at the center of their treatment. The first was The Final Solution by Gerald Reitlinger and the second The Destruction of the European Jews by Raul Hilberg. Most major studies since have had the same focus: Lucy Dawidowicz (The War Against theRead MoreThe Fundamental Characteristics Of A Theodicy, A Rational Explanation For Evil, And Morally Good1440 Words   |  6 PagesJust as western religions accept that G-d exists, we know that evil and suffering exists. Western religions know G-d as omnipotent, omniscient, and morally good. With these three fundamental characteristics in mind, G-d would have the power to destroy evil, the knowledge to know what evil is, and the will and desire to destroy it. Thus, the western conception of an all-powerful, all-knowing, and all-good G-d gives rise to a new Problem of G-d. To answer this problem, many scholars have searched forRead MoreThe Effect Of The Holocaust1364 Words   |  6 Pageseffect of the Holocaust Adolf Hitler’s anti-Semitic views resulted in the genocide of 6 million Jews within Europe during the 20th Century. Blaming Jews for the economic crisis that Germany was suffering, as well as Germany’s humiliating losses during World War 1, Hitler targeted Jews as the countries main enemy by building on and using anti-Semitic ideas that already existed throughout Germany to amplify the German people’s utter hatred for Jews. Nuremburg laws, Liberation of Jews, and the AftermathRead MoreGod and Evil: Can They Co-exist? Essay854 Words   |  4 PagesDuring the Holocaust, the Nazi’s murdered an estimated 6 million Jews, which was about two thirds of the entire European Jewish population. To put this in perspective, the amount of Jews that were murdered during the Holocaust is about the same size as the population of Denmark. The Holocaust is a part of Jewish history that can never be forgotten, and the Jews who fell subject to this inhuman act will never be forgotten either. The Holocaust has changed Jewish culture forever, and has become theRead MoreThe Eclipse Of God And The Need For The Jews1680 Words   |  7 Pages The eclipse of God and the need for the Jews to prove their faith in God stands out as another key response by the Jews. According to Jewish theologians, there are times in the history of religion that God had adamantly refused to show his face to the world. In the Holocaust context, the Jewish theologians argue that God was intentionally absent during this period to test the Jewish and their endurance through suffering. Admittedly, this premise is particularly complex because a section of the theologiansRead MoreSuffering Of A Jewish Person During The Holocaust978 Words   |  4 Pagesthe shots and the desire to die†¦ We were the only men on Earth.† These powerful words of Elie Wiesel were used to recount the suffering of a Jewish person during the Holocaust. Similar accounts abound throughout the story of the Holocaust, which is arguably the most widely known genocide in history. The Holocaust was the mass murder of more than six million European Jews (along with gyp sies and other people deemed â€Å"undesirable†) in concentration camps by the German Nazis from 1941-1945. It is aRead MoreBlack Newspapers And The Holocaust1608 Words   |  7 Pagescontinue to cover the Holocaust? After finding limited articles pertaining to the events of Kristallnacht, I was curious to see if more coverage would be dedicated to the events that came after. I specifically wanted to look into African American newspapers of the day in order to see how the African American community reacted to the atrocities. During this time period many African Americans were facing persecution at home, so I figured they would approach new of the Holocaust with a different outlookRead MoreThe Holocaust: Night by Elie Wiesel1635 Words   |  7 PagesSix million Jews were killed during the Holocaust. The Jews were persecuted, tortured and slaughtered in concentration camps (â€Å"The Holocaust† 1). Night by Elie Wiesel is the powerful memoir of his experiences dur ing the Holocaust. Night shows the tragedy of the Holocaust through the use literary devices, including the themes of loss of faith and cruelty toward other human beings, night as a symbol of suffering and fear, and the use of first person narrative. Night allows the reader to emotionallyRead MoreConstantines Sword Essay953 Words   |  4 Pages James Carroll learned the meaning of suffering at an early age. At the age of two, his brother who was only four contracted Polio. He would look at his brother and notice the bandages on his legs. When he would sleep, he would dream that they were his legs under the bandages and when he would wake up he would think he was the one who couldnt walk. He learned early, what suffering was. Later on in life he would be reminded of his brothers legs. The crucifixes all had his brothers legs and the

The Exxon Valdez Oil Spill - 1581 Words

Governments should be held responsible for dealing with environmental hazards resulting from previous resource use and environmental standards that are no longer acceptable today. Through the instances of the Exxon Valdez Oil Spill, the Kuwait Oil Fires, the Hurricane Katrina devastation and the Sydney Tar Ponds, this paper will develop an argument supporting the idea that governments should be given the responsibility to handle environmental hazards that result from the prior use of resources as well as environmental regulations that are no longer up to standard. Arguments/Examples I. The Exxon Valdez Oil Spill To begin, the Exxon Valdez Oil Spill was a man-made environmental disaster that occurred in 1989. On March 24, the Exxon Valdez oil tanker struck Bligh Reef and spilled 260,000 barrels of crude oil into the waters of Prince William Sound in Alaska (Piatt, Lensick, Butler, Kendziorek Nysewander, 1990). Eventually, this oil spread across 30,000 km ² of water, damaging ecosystems and marine life along the way (Piatt, 1990). Evidently, this oil spill is considered to be one of the most destructive man-made environmental disasters in history (Dimdam, 2013). Initial government response to the disaster proved challenging due to the remote location of Prince William Sound. As a result, this led to a slow and inadequate clean up of oil in the Alaskan waters. The oil clean up took approximately four years, until the clean up efforts were eventually called off by theShow MoreRelatedThe Exxon Valdez Oil Spill1718 Words   |  7 PagesThe Exxon Valdez A corporation has a moral duty to ensure that their products and operations do not cause harm to society and the environment. There are significant factors that must be taken into consideration to ensure the proper response is put forth if disaster rears its ugly head. Many times, when disaster strikes, companies do not always make the appropriate response, or they do not remediate the problem efficiently enough to maximize their efforts. The Exxon Valdez oil spill in 1989 is aRead MoreThe Exxon Valdez Oil Spill1090 Words   |  5 PagesThis presentation features the Exxon Valdez oil spill, which significantly affected the environment in and around Valdez, Alaska. In this connection, Group D will explore: the background information of Prince William Sound, the oil business in Valdez and the event of the oil spill. Next, the team defines the problems – that is, the effects of the spill – what damage did it cause. After, we will diagnose the issues – meaning that the group intends to pinpoint the root causes of the problems. The nextRead MoreThe Exxon Valdez Oil Spill1663 Words   |  7 PagesThe Exxon Valdez oil spill was the largest oil spill in U.S history. It was a catastrophic disaster that the U.S swore to learn from. Twenty two years later as the prevention procedures became complacent, the Deepwater Horizon explosion made us re-examine our procedures as a nation. The Deepwater Horizon explosion is now the second worst oil spill in the world following the Gulf War Oil Spill in Kuwait in 1991. The U.S used similar techniques to clean the water as the Exxon Valdez clean up, howeverRead MoreThe Exxon Valdez Oil Spill1150 Words   |  5 PagesThe Exxon-Valdez oil spill occurred on March 24, 1989, when the tanker Exxon Valdez, transporting oil from Valdez, Alaska to Los Angeles, California, ran aground on the Bligh Reef in Prince William Sound, Alaska. The root cause of the accident was the captain. After passing through Valdez Narrows , pilot Murphy left the vessel and Captain Hazelwood took over the wheelhouse. It was Captain Hazelwood who made the decision to steer the ship off its normal path in order to avoid a run in with ice. ForRead MoreThe Exxon Valdez Oil Spill1999 Words   |  8 PagesPart 1 – Briefly describe the Exxon Valdez oil spill: On March 24th 1989, the Exxon Valdez oil tanker ran aground in Prince William Sound Alaska, spilling roughly 10.8 gallons of crude oil polluting over a thousand miles of Alaska’s coast (Gerken, 2014). At its time, it was the worst oil spill in history, lasting for several days. It was caused by the negligence of the captain who was reportedly intoxicated at the time. The oil was very quickly dispersed over a wide area of land because of extremeRead More Exxon Valdez Oil Spill Essay1835 Words   |  8 Pages Exxon Valdez Oil Spill ABSTRACT nbsp;nbsp;nbsp;nbsp;nbsp;In March of 1989, the Exxon Valdez oil tanker ran aground on Bligh Reef in Prince William Sound, Alaska. An eighteen foot wide hole was ripped into the hull, and 10.9 million gallons of crude oil spilled into the ocean. In the following weeks, many things transpired. This paper will discuss the cleanup, the damage, and the results of the biggest oil spill in United States history. nbsp;nbsp;nbsp;nbsp;nbsp;On March 24, 1989, inRead MoreExxon Valdez Oil Spill Essay1855 Words   |  8 PagesExxon Valdez Oil Spill ABSTRACT In March of 1989, the Exxon Valdez oil tanker ran aground on Bligh Reef in Prince William Sound, Alaska. An eighteen foot wide hole was ripped into the hull, and 10.9 million gallons of crude oil spilled into the ocean. In the following weeks, many things transpired. This paper will discuss the cleanup, the damage, and the results of the biggest oil spill in United States history. On March 24, 1989, in Prince William Sound Alaska, the Exxon Valdez was movingRead MoreThe Exxon Valdez And Bp Oil Spill1309 Words   |  6 PagesPitchon 12/11/12 References Gill, Duane A., J. Steven Picou, and Liesel A. Ritchie. The Exxon Valdez and BP oil spills: a Comparison of Initial Social and Psychological Impacts. American Behavioral Scientist (2011): 3-23. This article was concerned in identifying psychological impact of disasters. The article analyzed the psychological effects of the 1989 Exxon Valdez oil spill and the 2010 BP oil spill. The article discussed how years after these disasters the environment and the people feltRead MoreAnalysis of Exxon Valdez Oil Spill Essay1737 Words   |  7 PagesMahalia Gauld January 18, 2011 MGMT 2850 Case Study #1- Exxon Valdez Situation in Brief: On March 24, 1989, an Exxon supertanker spilled 11 million gallons of oil while traveling through the pristine waters of Alaska’s Prince William Sound. The consequences of this spill were detrimental and continue to affect life today. The oil spill killed thousands of wildlife, extensively damaged a portion of the beautiful Alaskan environment, and eventually affected the economy to global proportionsRead More Business Ethics and the 1989 Exxon Valdez Oil Spill Essay3442 Words   |  14 Pagesunderstand the difference between right and wrong. Since businesses touch such a large segment of our society, codes of ethics must be established and followed to protect the general public. In the following pages we will discuss the 1989 Exxon Valdez oil spill disaster and examine how it relates to (1) the state of business ethics since 2000, (2) examples of the classic schools of ethics - golden rule, golden mean, utilitarianism, and categorical imperative, (3) three challenges journa list face

Hospitality and Tourism in Australia-Free-Samples for Students

Question: Describe the Direct and Indirect Employment Opportunities available to you in the Future Tourism, Hospitality and Events Sector. In your Discussion reflect on the current growth, trends and Predictions for the Industry. Answer: In just less than a year, Australia expenditure from tourism grew to $ 121.2 billion surpassing that of mining sector which stood at $121 billion. From the above, it is a clear indication that there are increases in international and domestic tourists something worth noting that the industry is getting healthier. The research team responsible for tourism included local as well as international visitors engaged in various activities such as gambling, flights, and shopping (Ironside, 2017). Tourism is one of the many sectors considered as developing in most parts of the world. It is also true that tourism has some implications in economic dimensions such as the Gross Domestic Product and the development of local activities. According to one of the reports by world tourism council, in 2014, the global GDP had grown to more than $ 7.5 trillion accounting for 10% of the global GDP. Tourism sector alone generates 277 million jobs for the whole global economy. Increasingly, the sector is gr owing more than other dominating sectors that control GDP such as the manufacturing and banking among others. The growth of the tourism has facilitated to more jobs being created in both developing and developed nations either directly or indirectly (Ironside, 2017). Jobs in sectors such as transport and construction continue benefiting as a result of tourism development indirectly (Smith, 2017). The year 2013 saw more than 100 million jobs being created directly in tourism and travel around the globe. As such it is a small percentage of about 3% of the total rate of employment. It is approximated that one job is created indirectly when eleven jobs are created directly. According to this essay, the spiraling effects of tourism that are either direct or indirect are given a detailed description. According to Weaver and Lawton (2014), tourism not only impacts on employment directly but also indirectly. The multiplier effects of direct and indirect job creation are analyzed in this essay (Ironside, 2017). Also, a deep analysis of future careers is highlighted in this piece. Japan is one of the popular destinations due to its attractiveness as it is a combination of culture and traditional value is a perfect example to be used in this context. Tourism has been hailed due to the substantial contribution it makes in creating employment opportunities either directly or indirectly. Direct job creation refers to the impact created by tourism in generating jobs directly that are linked and related to tourism and hospitality and other relevant sectors such as travel agents, resorts and spas, and industries related to entertainment that engage tourism activities. It has been reported that tourism had significant direct effects on creating employment in Japan. Tourism created direct jobs related to tourism in 2014 and saw more than one million people get employed and that represented 1.8% of total employment. In 2015, the number had increased to 6% signifying an increase and saw more people getting engaged again in employment (Ironside, 2016). In 2025, it is expected and projected that the tourism industry will have grown by a margin of 0.7% on a yearly basis and jobs created directly will amount to more than 1.2 million people in less than a decade (Weaver and Lawton, 2014). According to the Australian Department for employment, jobs created directly by tourism are expected to be higher as compared to other sectors such as banking and finance. On the other hand, indirect jobs created by tourism involve the provision of goods and services such as transportation and manufacturing of culinary (Ironside, 2016). One indirect contribution of tourism is the supply chain created in distributing essential goods and services that support tourism such as food, drinks and equipment used in hotels and also accommodation facilities. In some countries nations such as Japan, it is estimated that for one million dollars created; it will have a profound effect of creating six direct jobs and nine indirect jobs (Turner, 2015). One job has a multiplier effect of creating three more jobs which are either indirect or induced. Tourism in a country such as Japan is critical as it is superior to other sectors such as agriculture, mining, and banking services in creating jobs. It is evident that tourism creates positive externalities by creating indirect jobs as well as enhancing that there are direct jobs related to tourism in Japan and also in a continent like Australia (Bulin, Miru and Ro?ca, 2014). Australia has shown potential as a prospective tourist destination in providing excellent customer service and fantastic tourist attractions. The growth of the economy depends on significant contributions made by the growth and development of tourism in the creation of jobs. As such, a future career for graduates in the field of tourism and hospitality in Australia is expected (Ironside, 2016). Some of the reasons behind such expectations and prospects are the fact that Australia has captivating and interesting destinations to offer compared to other parts of the world. Places such as natural beaches with white sands and clear waters are one of the attractions making tourists flock in a continent such as Australia (Hastings, n.d.). Australia also has unique creatures such as the Kangaroos in the dry land, jelly fish and the electric eel in the ocean are some of the amazing creatures in the tourist attraction list (Weaver and Lawton, 2014). Some historical events and culture are also part of tourist attractions. On the other hand, a country such as Japan is classified as a third world nation and as such comes handy in creat ing jobs both directly and indirectly in tourism and hospitality. Graduate students have more prospects if they understand English in countries such as Japan. Such jobs include translation jobs, tour guides, and managers in restaurants where tourists visit. In indirect employment, they are employed in sectors such as transport and supply chain in food and beverages. Japan has also been said to be a working environment and as such provides motivation for the youths to work harder. While tourism is experiencing growth, there are many opportunities awaiting meaning there are many jobs that will be created directly and indirectly in Australia (Weaver and Lawton, 2014). As such Australia provides many prospects for those taking studies in Tourism and hospitality management and as such it is a relief for many graduates internationally willing to work in a well-endowed country such as Australia. References Bulin, D., Miru, N. and Ro?ca, I. (2014). TOURISM INDUSTRY IN ROMANIA AND JAPAN A COMPARATIVE ANALYSIS. [online] Available at: https://ftp://ftp.repec.org/opt/ReDIF/RePEc/rau/journl/FA14/REBE-FA14-A17.pdf [Accessed 18 Aug. 2017]. Hastings, W. (n.d.). 12 Top-Rated Tourist Attractions in Australia | PlanetWare. [online] Planetware.com. Available at: https://www.planetware.com/tourist-attractions/australia-aus.htm [Accessed 18 Aug. 2017]. Ironside, R. (2016). The $4 billion expansion of Australias tourism industry. [online] NewsComAu. Available at: https://www.news.com.au/travel/travel-updates/asian-visitors-fuel-388-billion-tourism-boom-in-australia/news-story/da804cfa485e47b2fa7944eb9ada312a [Accessed 18 Aug. 2017]. Ironside, R. (2017). Tourism generating as much money as mining. [online] NewsComAu. Available at: https://www.news.com.au/travel/travel-updates/is-tourism-australias-most-lucrative-industry/news-story/36be54279607890e262e96444814f1ae [Accessed 18 Aug. 2017]. Smith, M. (2017). Australia braces for new tourism boom as flights surge. [online] Financial Review. Available at: https://www.afr.com/business/tourism/australia-braces-for-new-tourism-boom-as-flights-surge-20170706-gx6glx [Accessed 18 Aug. 2017]. Turner, R. (2015). Travel Tourism Economic impact 2015 Japan. [online] Available at: https://www.wttc.org/-/media/files/reports/economic%20impact%20research/countries%202015/japan2015.pdf [Accessed 18 Aug. 2017]. Weaver, D. and Lawton, L. (2039). Tourism management. Milton: Wiley. Weaver, D. (n.d.). Sustainable tourism